Category Archives for Blog Post – Writing

What is a Business Card Book?

What is a Business Card Book?

A business card book is a laser-focused message about your business and mission. It positions you as an expert and influencer in a way that a simple business card cannot.

Successful people author books and use their book to leverage their business. A business card book is a laser-focused message about your business and mission. It positions you as an expert and influencer in a way that a simple business card cannot. Whether you are a high-powered business attorney or a part-time window washer, handing your potential client your autographed book vs. a business card can increase your sales.

Here are five reasons why you should consider publishing a Business Card Book for yourself and your business.

  1. You are instantly seen as an authority at what you do. Anyone who authors a book, must be an authority on the subject they have written about. Right? Think about it. The root word of authority is author.
  2. Your clients are going to believe that you know what to do.You are instantly seen as an achiever; a person who can accomplish most any task. The perception is that if you can publish a book that you are someone with great discipline and fortitude. Let's face it. If you publish a book, then most anything beyond that is pretty easy, right? Your clients are going to trust you to get the job done right and on time.
  3. Telling a variety of customer success stories can help your clients have a better understanding of what you do and who would benefit most from your services. It makes giving you referrals easier. And, if clients still don't EXACTLY know what you do, they can at least hand them your book. Nothing gets lost in the translation. The potential client is hearing it straight from the horse's mouth - yours.
  4. A book will speak for you in a way that a 30-second elevator speech cannot. If you are someone who networks a lot, authoring a book is one of the best investments you will make for your business.
  5. People don't throw books away. Chances are pretty good (say 88%) that your business card will be thrown away within one week. See study. But, it is very unlikely that someone will throw your business card book away

This last point became clear to me when I was in a meeting with two partners in a coaching business. One partner complained that they were not getting referrals and that potential clients often forgot about their services. When I suggested a business card book (for all the reasons above), the other partner began to laugh.

Why? Because someone had handed him a book on a plane. The topic was of no interest to him, but that book was still lying in his office six months later.

What is it that you do to stay in front of your clients when you aren't there every day to remind them?

Creating a business card book was the choice the two partners made, and it was an excellent choice!

What about you? Will you step out of the crowd and position yourself for success? Or will you stay with the pack and give away business cards that do more to fill up trash bins than they do to fill your pocketbook.

The time is now for you to author a Biz Card Book. Our publishing consultants are branding and marketing experts who take the time to understand your business and develop an outline to speak to your ideal target market. We work with you to craft your message to be an asset to your business marketing program. We teach you how to use your book to build authority and leave your audience with a lasting impression.

Everyone has a story to tell, and how that story is told can make a night and day difference in attracting your ideal customers and growing your business.


Are you ready to transition into authorship? Then how may I support you today? Perhaps you would like to know more about the Book Writer Success Boot Camp where you follow my proven process to write a book in 90 days.

Or perhaps you’ve written the book and have no idea what to do next. The Publish-it Now! Boot camp gets you published! I’ll post details in the comments.

Let’s talk more about writing your story! Join me in the Book Writer Success Boot Camp and let’s write a book together!

There’s Something About a Clean Desk

There's Something About a Clean Desk

A desk. When you are writing, it's all about the desk. Or is it? My mentor and dear friend, Tonja Waring (an avid feng shui practitioner for almost 20 years) has taught me to be mindful of how I position myself to write.

With the portability of a laptop, do you sometimes find that no desk is better than a desk? Often I pick the place that makes me feel most comfy and least distracted.

Where we write can make a tremendous impact on how we write. If we are resisting writing in any way, our mind will find a myriad of ways to get distracted. Trust me. I am very aware of this. Our mind is like a small child wanting to play with all the things that are the "no-no's" - especially our phones which we look at an average of 300 times a day. (Yes, you heard me correctly...300 times a day. That's approximately 19 times an hour or once every 3 minutes. Yikes!)

Other studies show that once we are interrupted, it takes approximately 20 minutes to regain our flow of thought. So, the best advice I can offer about getting your book written after finding a comfy spot, is to turn off your phone. Clear your mind then just start to write.

Make your first goal to get 750 words on the page. Any words will work. Just do it. Ask yourself what will make your writing happen in the easiest way for you.

Do you prefer pen and paper? Or, computer?

Should you voice record your book and then have it transcribed?

Do you like to sit at a clean desk where your feel supported? Or, do you prefer to write sitting in a lounger type of chair?

Do you like to look outside? Or, do you get more accomplished looking at a vision wall? Silence? Or music?

Where you write is the setting and regardless of how you answered my questions, I highly recommend you take the next step. Find your place then set a daily time to write. Choose the time of day that you feel your best. Settle in to your best space and get your mind in the flow. Turn on music that inspires you. Turn off your internet notifications and let the phone go to voicemail.  

Take time to get your writing space set up just right and let your creativity flow.

How about you? Are you ready to transition into authorship? Then how may I support you today? Perhaps you would like to know more about the Book Writer Success Boot Camp where you follow my proven process to write a book in 90 days.

Or perhaps you’ve written the book and have no idea what to do next. The Publish-it Now! Boot camp gets you published! I’ll post details in the comments.

Let’s talk more about writing your story! Join me in the Book Writer Success Boot Camp and let’s write a book together!

What’s Your Story?

What's Your Story?

Have you ever seen someone and wondered what their life story is? I think we all have.

A couple years back, I began to follow Humans of New York on Facebook. It was the brainchild of some guy named, Brandon Stanton, who committed to posting a photo and the short story of a random New Yorker everyday on Facebook. It became so popular that now the Facebook page has over 15 MILLION likes, and a book was published on October 13, 2015.

I think what is really cool is that because he met some young kid in Harlem and took the time to ask a few questions, he discovered that there was a need for funding at his school. He used his platform to not only raise money for the school (lots in just a few days), but to also make sure these kids have an opportunity to visit Harvard.

And, the young man he interviewed? He and his principal got to visit the President of the United States. We just never know how our stories will impact humanity.

I guarantee that even if your story doesn't make national headlines that the most important person impacted through you writing your story is you. Writing our story gives us perspective, healing, courage, and love. 

How about you? Are you ready to transition into authorship? Then how may I support you today? Perhaps you would like to know more about the Book Writer Success Boot Camp where you follow my proven process to write a book in 90 days.

Or perhaps you’ve written the book and have no idea what to do next. The Publish-it Now! Boot camp gets you published! I’ll post details in the comments.

Let’s talk more about writing your story! Join me in the Book Writer Success Boot Camp and let’s write a book together!

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