What is a Business Card Book?

A business card book is a laser-focused message about your business and mission. It positions you as an expert and influencer in a way that a simple business card cannot.

Successful people author books and use their book to leverage their business. A business card book is a laser-focused message about your business and mission. It positions you as an expert and influencer in a way that a simple business card cannot. Whether you are a high-powered business attorney or a part-time window washer, handing your potential client your autographed book vs. a business card can increase your sales.

Here are five reasons why you should consider publishing a Business Card Book for yourself and your business.

  1. You are instantly seen as an authority at what you do. Anyone who authors a book, must be an authority on the subject they have written about. Right? Think about it. The root word of authority is author.
  2. Your clients are going to believe that you know what to do.You are instantly seen as an achiever; a person who can accomplish most any task. The perception is that if you can publish a book that you are someone with great discipline and fortitude. Let's face it. If you publish a book, then most anything beyond that is pretty easy, right? Your clients are going to trust you to get the job done right and on time.
  3. Telling a variety of customer success stories can help your clients have a better understanding of what you do and who would benefit most from your services. It makes giving you referrals easier. And, if clients still don't EXACTLY know what you do, they can at least hand them your book. Nothing gets lost in the translation. The potential client is hearing it straight from the horse's mouth - yours.
  4. A book will speak for you in a way that a 30-second elevator speech cannot. If you are someone who networks a lot, authoring a book is one of the best investments you will make for your business.
  5. People don't throw books away. Chances are pretty good (say 88%) that your business card will be thrown away within one week. See study. But, it is very unlikely that someone will throw your business card book away

This last point became clear to me when I was in a meeting with two partners in a coaching business. One partner complained that they were not getting referrals and that potential clients often forgot about their services. When I suggested a business card book (for all the reasons above), the other partner began to laugh.

Why? Because someone had handed him a book on a plane. The topic was of no interest to him, but that book was still lying in his office six months later.

What is it that you do to stay in front of your clients when you aren't there every day to remind them?

Creating a business card book was the choice the two partners made, and it was an excellent choice!

What about you? Will you step out of the crowd and position yourself for success? Or will you stay with the pack and give away business cards that do more to fill up trash bins than they do to fill your pocketbook.

The time is now for you to author a Biz Card Book. Our publishing consultants are branding and marketing experts who take the time to understand your business and develop an outline to speak to your ideal target market. We work with you to craft your message to be an asset to your business marketing program. We teach you how to use your book to build authority and leave your audience with a lasting impression.

Everyone has a story to tell, and how that story is told can make a night and day difference in attracting your ideal customers and growing your business.

Are you ready to transition into authorship? Then how may I support you today? Perhaps you would like to know more about the Book Writer Success Boot Camp where you follow my proven process to write a book in 90 days.

Or perhaps you’ve written the book and have no idea what to do next. The Publish-it Now! Boot camp gets you published! I’ll post details in the comments.

Let’s talk more about writing your story! Join me in the Book Writer Success Boot Camp and let’s write a book together!

About the Author Candy Zulkosky

CaZ, the Writer Success Coach, understands the power behind being passionate about your business and your life’s endeavors. As a coach and all around cheerleader for her clients, CaZ brings together the full package—clarity, communication, and conversion. As a ghostwriter and content developer, she listens, learns, and comes to understand your goals and your purpose—and then delivers the right words to mix with the images that communicate your message. As an editor and book designer, she brings business acumen, up-to-date publishing experience, and industry know-how to the process of publishing your book.

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